About

Discover a
Transformative Revolutionary Dedicated
Approach to fitness with your trainer.

ISSIMA J. CALDWELL, JR. (“ICE”)

Issima J. Caldwell, Jr., known as “Ice”, is the Founder and CEO of Internal Belief Fitness. Issima began his fitness journey as a teenager, spending hundreds of hours researching and educating himself to understand and perfect the art of fitness to improve his skills on the court. At the age of 17 he committed to his own fitness lifestyle creating a routine starting his day at 3:50am and ending it at 9:30pm. He’s been a certified fitness trainer for over 4 years.

Starting out Issima worked as a group instructor transforming individuals from all different stages of life through high intensity group training. After a short period of time, Issima decided to transition into more of a 1 on 1 style, training high level collegiate athletes helping them prepare during their pre/post seasons.

Issima grew up in the foster care system since the age of 5 and suffered the death of his mother a day after her birthday, April 8th only days before his 18th birthday, April 11th. He understands and has risen above adversity and believes in the importance of fitness as a solution to his way of life. Issima is persistent, sharp, and passionate about helping and improving the lives of his clients.

I believe that life isn’t about possessions, it’s about conquering obstacles to see our better selves. And by doing so, you’ll ultimately find true happiness not only through life but more importantly internally.

Mission Statement

At Internal Belief Fitness, our core mission revolves around the powerful motto ‘Make the change | Be the change.’ We are dedicated to surpassing the expectations that we set, driven by our commitment to each and every individual who walks through our doors.

Our approach extends beyond just physical fitness; it’s about forging deep and lasting connections. We are proud to cultivate meaningful relationships with our clients, fostering a strong sense of belonging within our family-oriented community.

With unwavering dedication, we position ourselves squarely in the best interests of our clients. Our primary goal is to facilitate a profound and transformative journey, helping our clients establish a more meaningful relationship with their bodies. By achieving this, they can unlock their full potential and experience the joy of looking and feeling their absolute best.

Internal Belief Fitness is more than a fitness center; it’s a place of growth, empowerment, and positive change. Through our holistic approach, we aim to inspire and guide individuals towards realizing their true potential, both physically and mentally. Together, we embrace the journey of self-discovery and transformation, guided by the values of

Make the change | Be the change

Training Philosophy

Our training philosophy at Internal Belief Fitness is centered around the idea of making a positive change in our clients’ lives. We strive to exceed expectations and provide the best overall experience, making each client feel welcomed, energized, and purposeful. Our trainers are available 24/7 to address any questions or concerns, offering consistent support. If you ever feel overwhelmed or in need of extra motivation and accountability, Internal Belief Fitness is here to provide exceptional assistance.

Make the change | Be the change